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The Power of the ‘ Wow Factor ’: Delighting Customers in 2023 and Beyond

Delighting Customers and Building Lifelong Relationships  In today’s competitive market, it’s more important than ever for businesses to find ways to differentiate themselves and create a positive customer experience. One powerful way to do this is by using the “wow factor” – going above and beyond to exceed customers’ expectations and create unforgettable experiences. This article will explore the power…

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A Guide to Gift Card Program Success this Holiday Season

With the Festive Season a few weeks away, there is little time to make sure your gift card program is correctly handled. You need to ensure that customer engagement and loyalty is your top priority by utilizing Gift Cards to their maximum potential.  To be sure of a successful campaign, planning ahead is above anything in terms of importance. Just…

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How Employers Can Help Parents During Back-to-School

According to the Bureau of Labor Statistics, a 2021 study showed that about 63% of employed families have both parents employed, which means that during the back-to-school season, parents are scrambling to make time and organize themselves to ensure a smooth, stress-free transition back to the academic school year.  The stresses of the back-to-school season doesn’t end with the students, they stretch beyond the…

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5 Reasons You Should Consider Group Gifting for Your Next Occasion

Whether inspired by the proverbial helper’s high, expressing profound gratitude, or simply spreading some cheer, gifting is an uplifting experience that speaks a universal language. And it has some immediate return gifts for the sender: studies have shown that gifting boosts positive emotions, improves health, and contributes to overall greater happiness. But imagine if you had the option of making…

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