Insights: Digital Gift Cards Driving Cross-Border Gifting in the Middle East

Our eCommerce data showed a growing trend in cross-border gifting from across the globe towards the Middle East. Additionally, we’ve also witnessed the rise in recent seasonal data during the Eid al-Adha period in the UAE and KSA. With these findings, we decided to conduct an in-depth analysis into our internal transactional data to discover the evolving patterns and behaviors…

A Quick Guide to Employee Rewards

Many think producing motivation in the workplace is a costly and timely practice with little to no return. In fact, 57% of HR leaders say that finding the right tools to motivate is a challenging task1. Making sure your employees are happy, recognized and productive seems like somewhat of a daunting achievement as an HR leader, but we’re here to…

The Power of the ‘ Wow Factor ’: Delighting Customers in 2023 and Beyond

Delighting Customers and Building Lifelong Relationships  In today’s competitive market, it’s more important than ever for businesses to find ways to differentiate themselves and create a positive customer experience. One powerful way to do this is by using the “wow factor” – going above and beyond to exceed customers’ expectations and create unforgettable experiences. This article will explore the power…

A Guide to Gift Card Program Success this Holiday Season

With the Festive Season a few weeks away, there is little time to make sure your gift card program is correctly handled. You need to ensure that customer engagement and loyalty is your top priority by utilizing Gift Cards to their maximum potential.  To be sure of a successful campaign, planning ahead is above anything in terms of importance. Just…

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